Learn the lingo, earn the legends.
SPEAK YOUR TEAM
Soloproject :-)
Brief: Recruit Superfans.
Opportunity: Football fans know everything about their favorite players, so why not teach them their languages?
Idea: Introduce a series of language packs for the FC Ultimate Team. Fans can unlock these packs by achieving a streak in the native languages of their favorite players. Dreaming of adding Haaland to your team? Dive into Norwegian. Ronaldo? Pick up Portuguese.
Targeted SoMe Ads.
