The bottle that turns red before you do.
FANTA BURN ALERT
Submission into Young ones Student awards. Awarded with a silver in experiential and a bronze in outdoor.
Problem: Every year, a third of Americans experience sunburn, often without realizing they've exceeded their sun limit.
Insight: Fanta is synonymous with summer and frequently enjoyed under the sun.
Solution: Introducing the Burn Alert Bottle - a bottle coated with photochromic paint. Designed to turn red before you do, telling you when it's time to sip in the shade.
